Google is pretty much taking your shit nowadays and there is nothing you can do about it. That shit is either a company you built or a product of theirs that you used. They are not a search company, they are a conglomerate. They'll buy you or break you. It's funny when they fail though isn't it? Remember Google+? Who lead that initiative? What a travesty that was. Outside of Gmail, Google's UIs really do suck.

But back to the point. There really isn't anything wrong with what they are doing, they are a typical business. Again, nothing wrong with that. They do stuff for their own self-interest. They are not your friends. Organic search results get in the way of advertising.