I've been known to complicate descriptions on my OSS packages but still achieved moderate success, so I'm thinking on how to convert this knowledge into revenue and these comments are super helpful.
Question: how do you manage to both keep it simple but relevant for SEO? Isn't SEO a lot about keyword stuffing?
SEO should be as natural as possible. Keyword stuffing actually has a negative impact on your Quality Score (if you are running Google Ads) in the long run. Do not forget that Google is always optimizing its algorithms. What was possible before isn't possible now. And what is possible to do today isn't possible to do in the future. Don't start by gaming the system. Start by doing it as natural as you can. Optimizations can always be made later on (if required). From my experience I have seen that SEO works best only if it has relevant content tagged along with it.
Sometimes, you might be in a niche where you don't even need to do any optimizations. And most products/services fall under this category. Just like you do not prematurely optimize your software, there is no need to do the same anywhere else. Even marketing.
Natural looking to googles algos, not actually as natural as possible.
There are highly effective “unnatural” SEO strategies, for example you could just generate fake bounces on your competitors pages using proxies.
> Don't start by gaming the system. Start by doing it as natural as you can.
This is good advice. You can always game the system, but you probably shouldn’t start out by doing so.
Gaming the system can be incredibly lucrative, but also very difficult. Unless it’s the primary focus of your business, you probably shouldn’t even try.
That's not unnatural seo it's negative seo.
Thank you. Just sharing what I learned from the masters in the field. The best of which is Isaac Rudansky. Marketing is made unnecessarily complex these days. It is not rocket science. Anyone can do it.
I have a cynical theory for that too!
The reason marketing is made complex is because it's not just marketers pushing products to the rest of the world, but also marketers pushing marketing tools to each other. Just like a marketer may exploit my fear for health of my kids, or desire for social status, they can exploit other marketer's fear of low campaign success or a desire for being a premium brand. Etc. So the industry gets increasingly opaque and full of voodoo, because the more complexity can be built in, the more people can make money without delivering any value that could be reliably attributed to them. Everyone buys each other's bullshit, money changes hands, everyone is happy, little actual value is created.