Wouldn’t it also be the only bidder in this case? Nobody else ever made an application for the .amazon gtld.

Yay... let's put a price tag on everything! Let "the market" decide. What could we also sell... let's see: Air, water, children... the highest (richest?) bidder decides.

Especially if he got rich by exploiting workers (through low wages and bad working conditions, like wearing diapers) and exploiting state regulations (through tax evasion).