> Nobody owns the word "Amazon"
Good luck calling your next venture Amazon then.
What this shows is that Amazon now effectively owns the word Amazon, stripping countries where the largest river in the world flows, of the rightful use of the term.
Good luck calling your next venture Amazon then.
What this shows is that Amazon now effectively owns the word Amazon, stripping countries where the largest river in the world flows, of the rightful use of the term.
It absolutely does not. Nobody is going to stop calling the Amazon Rainforest or the Amazon River the Amazon. Nobody is going to prevent the countries who have the Amazon within their borders from promoting the Amazon abroad. The only thing that changes is, well, nothing. Because the countries involved clearly had no intention to apply for the .amazon gTLD until AMZN did. So they lose nothing.
99% of the time when I search "apple", I do, in fact, want searches related to the company. Now that I think about it, I've never searched for apple (as in the fruit) casually.
(I mean, ads still show the computer, but I'm assuming no one is doing brand-building ads online for the fruit.)
In general, when I search for something that could be ambiguous (and everything is) I want a sample of each possible cluster or meaning. But today, Google (and others follow their lead) is determined to give you the answer, and also certain that nobody reads beyond the first few hits. It's not helpful to say "give right results and not wrong ones" because a fanatical devotion to that "idea" is what got us into a dysfunctional situation.
https://icis.corp.delaware.gov/Ecorp/EntitySearch/NameSearch...
The point of the GP is that there are many companies called "Amazon" or some variation thereof, registered in Delaware alone. Clearly AMZN does not own the word "Amazon".