Perhaps very high-end digital cameras are good. But if you need a good dynamic range for cheap: use film.
Perhaps very high-end digital cameras are good. But if you need a good dynamic range for cheap: use film.
Consider, too, with CCD and the lens systems, there are shifts toward certain hues, and further post-processing (e.g. photoshop) is used to distort the color balance.
Of course they probably said the same about Kodachrome's vibrant, but unnatural colors "back when..."
But why? It's done, because we can. And it's noticeably different. And it's sometimes not a matter of being better, just different, since in a saturated world of media (no pun intended) differentiating one's work from the millions of others is often enough of a deciding factor to trigger a choice. Which brings me to the topic of the fashion industry...