I emailed an author of a book that specifically calls parsing a "distraction" (Shriram Krishnamurthi, in PLAI) and he explained that he and other textbook authors of recent texts are reacting to a sort of over-emphasis on parsing in older books and tools (for example, YACC standing for Yet Another Compiler Constructor despite being simply a parser generator).
So it's interesting what you're saying about IRs -- I've definitely noticed Shriram's book and a few other recent ones seem to focus really heavily on them. I wonder if there's also a relationship between a more IR-focused approach and the reduced emphasis on parsing?