As a huge basketball fan I think this is great. As a US citizen roughly familiar with the NBA and how they come after platforms that use their content in ways that they don’t condone (e.g., /r/nbastreams, RIP), I don’t see this lasting very long.
We also think that NBA itself, ESPN, and BleacherReport can benefit from this technology. There are a lot of potential use cases we think that can be unlocked with this. Right now we're going the consumer route first where they can see live clips, but we can see ourselves potentially working with one of the bigger players if they see value in this.