For those expecting bigger numbers, keep in mind, total TV ad revenue in 2018 was around $70B.
We're so used to seeing obscene numbers that $15B may appear small, but it's a huge chunk of the overall ad spend which is $150 billion per year in total.
We're so used to seeing obscene numbers that $15B may appear small, but it's a huge chunk of the overall ad spend which is $150 billion per year in total.
overall ad spend which is $150
billion per year
https://www.statista.com/statistics/236943/global-advertisin...
Then YouTube would be about 3% of it.
The latest figure is $650 billion. Google has 25% of that huge pie. Rather frightening.
https://www.marketingdive.com/news/ad-spending-growth-will-a...
I don't know what their ad spend is, but If AWS was the only player left, they sure wouldn't need to spend anything on advertising.