If you put aside any fanboys and think the reasons why Apple did this behind the user backs:
- maybe the user won't notice and ask for a free battery replacement
- maybe the user feels that the phone is slow and buys a new one and Apple makes more money
- fixes the PR issues that phones close unexpectedly
Tell me any other reason Apple hid this from the users and from power users and the press(the issue is this thing was hidden and users did not know they had the right or option to get a new battery).