As I commented elsewhere, I'm not saying that I know enough about OP to suggest that the business has failed and it should shut down. Far from it. If he's happy, he should keep going.

My question is rather about why HN would find this interesting. It was a sincere question. Simple analytics has been beaten to death as a product, and when it's done "well", this community tends to have ethical misgivings about it.

So is it the experiment in transparency? Is it that I'm totally missing something novel or useful about the product?