You just made the case for higher pricing. If it’s that valuable then it’s worth the price to secure it. It’s not that sso costs money to implement it’s that the price is tied to value of the data and the organization security needs.

Edit: I do agree with you that a lot of enterprise pricing can feel like the vendor simply figured out a % of your ebitda and decided it sounded good to them. But in the examples in the article, most enterprise pricing was fairly well documented / published. If you want to really get into some of the bad actors don’t look at the list from the article, look at the enterprise platforms that are easily into the hundreds of thousands per month... I won’t name names but if your an enterprise IT manager you know who they are.