This is classic confusion of correlation and causation.
People with lighter skin are aware of the increased risks of sun exposure and avoid/block the sun. Further, a lot of outdoor labor in the US is now done by people with darker skin (e.g. immigrants from Mexico with indigenous heritage).
Finally, sunblock isn't perfect. At-risk people can reduce, but not eliminate, the chances of developing a tumor. European-descended people are living in climates far south of where they evolved light skin, so cancer is inevitable.
> Also, tobacco smoke seems to be an exceptionally weak carcinogen
So is radon. What's your point? It may be weak, but it causes a massive number of avoidable tumors and deaths per year.