Just curious: how is "clodui" pronounced?

At first I read Cloud UI, but after pausing a little I realized it was not Cloud UI.

I mention this because I think names matter for word-of-mouth recommendation. In many interviews, Morgan Freeman would recount that The Shawshank Redemption bombed at the box-office because back in the day word-of-mouth was still dominant way of getting movie recommendations, and people couldn't say or remember the word "Shawshank".