Does anyone actually use or go to services on super-generic TLDs like that? I can't think of any billion-dollar businesses that exist at <genericword>.com. I can't imagine they're as valuable as people make them out to be, because businesses have brands that aren't generic words like "money" or "drugs". There's "amazon" but the business has nothing do with rainforests, so it's not like they're benefitting from traffic from people wishing to learn about the rainforest (much like we might imagine money.com would offer a financial service, or drugs.com pharmaceuticals).