So where are we on Data Lakes vs NewSQL [1].
As an example, Athena would do a terrible job at finding a specific user by its ID, while Spanner would behave just as poorly at calculating the cumulative sales of all products for a given category, grouped by store location (assuming many millions of rows representing sales).
Hope this analogy makes sense.
The only "newsql" database that truly does OLAP+OLTP (now called HTAP) well is MemSQL with it's in-memory rowstores and disk-based columnstores.
Welcome to try it in March with TiDB 3.1.