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I think you need to experiment with different price points for the product. To me it seems like I would hesitate buying this for simple jobs due to the price itself. But maybe it it was $25-$40 I might buy it as a impulse buy for speeding my job at work. Or maybe make the free trial dependent on amount of use rather than making it time limited (transform a small number of rows for free for example).

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It is already a lot cheaper than other similar tools (but less mature also). Any cheaper and it might start not to look credible. And I anticipate that some users might need quite a lot of support, so I can't afford to make it too cheap. If it is only worth $25 to you, then you aren't really my target market.

I went for time limited, rather than use or feature limited, because it allows people to test the full capabilities. The 7 days use don't have to be contiguous.

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