My first dev job saw this fad come through the department one season. It went from "Here's your feature for this week, please implement it" to "Here's your feature for this week, you're the leader for development on this! Please implement it.". I understand that middle management has basically nothing to actually do, so it invents shit like this, but it pisses us off that actually do something to have this weird changing layer of bullshit smeared over what is a feature factory job. You can't shine shit with buzz words.