Where did it all go wrong?
I've been reading Hackers: Heroes of the Computer Revolution [1] by Steven Levy. It's fascinating, but also heartbreaking, to see how things have gone, given that the hackers of the 60's and 70's were fighting against it even back then.
[1] https://en.wikipedia.org/wiki/Hackers%3A_Heroes_of_the_Compu...
EU data privacy legislation wouldn't have been seen as necessary if companies weren't exploiting their user base unethically. The fight to keep the Internet open to everyone should have been an easy one for the "hackers" to win... but the other side had help.
Anyway, as this isn't Bureaucrat News, I think it would be good if we all started to clamp down on links to articles on the quasi-web.
Really, targeted ads were a low-cost way of providing value to content producers which enabled a low-cost way for them to provide to consumers.
Fixed cost barriers increase the cost of doing business with these predictable results. It's like creating a slope and then complaining when the ball you placed on it rolls down. That's just the nature of balls and slopes.