> we offer a 30-day no questions asked money-back guarantee.

So my perspective on that is "I'll forget", because the cancellation is something on my shoulders. I'd rather have a free intake/lightweight coach session, where we feel each other out, and move forward from there, where we get charged if we continue, or not charged if not. That's a model I've seen for talk counseling.

I don't know what's the best for you as a company, though. Pricing is ticklish for consumer services, and I'm sure its even worse for health oriented services.