This is great feedback - thank you. We've tried giving parents the choice, and us doing the matching (if you want us to match just text 1650 398 4285 and we'll get you set up!) IF we stick with parents' picking, I think finding a way to help the decision making process is really important and we can definitely do a better job of that. Thanks so much for nudging us on this.
On the evaluation - we offer a 30-day no questions asked money-back guarantee. Do you think a 'free intro call' or similar would feel better?