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It's hardly a mortgage either way.

In terms of absolute dollars I agree. As a consumer though, I'm going to be looking very hard at what I am getting for an extra 20% cost over the iPad. Many consumers are still going to consider the iPad a much better value.

Presumably there are at least a few people who don't buy the absolute cheapest iPad out there, right? My understanding is that there are a few different iPads with different amounts of storage and whatnot, with prices that vary by a few hundred dollars. (Correct me if I'm totally off-base here.)

Someone looking to buy a $500 iPad might well be put off by a $600 price tag on another tablet. On the other hand, someone looking to buy a $700 iPad (or even a $500 iPad plus a $30 case for it) probably won't be, I wouldn't think.

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