From the interviews on it, along with the podcast, it looks like they're trying to draw people away from Other People's Computers as a Service, not serve as a way to onboard them into it.
I hope that Bryan isn't going to make that mistake. Love it or hate it (personally I definitely lean toward "hate it"), BigCloud is here to stay.
Getting .001% of people away from it is already a market that makes you significantly less dead than Sun is right now. I don't think anyone's that worried!