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IXP traffic only seems to be up by 10% or so. And any direct peering with ISPs should be up to netflix and that ISP to manage.

https://www.de-cix.net/en/locations/germany/frankfurt/statis... https://stats.ams-ix.net/index.html https://portal.linx.net/lans_flows

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Netflix also is deployed directly in ISP's DCs. https://openconnect.netflix.com/en/

That's the direct peering part I mention. It's up to the parties to hash that out bilaterally on a case by case basis, there shouldn't be a need for netflix to throttle things across the board.

Direct peering is probably not quite the same thing as installing a cache in an ISP's racks.

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