> "efficiency" and "innovation" are neoliberal buzzwords.
No, efficiency and innovation are real things. Neoliberals tend to think that they are areas that neoliberal policy produces better outcomes on, and in the case of efficiency at least there is a strong theoretical case that this is true in a very narrow range of hyper-idealized conditions.
People who are not neoliberals often agree that efficiency and innovation are important (though perhaps not of as paramount importance as neoliberals tend to portray them), but often disagree with neoliberals as to the optimality of neoliberal policies at producing them outside of the kind of simplified conditions that dominate the first couple weeks of undergraduate economics classes.