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It's all about the "ends of the earth." There are people who hike all 7 summits (continental high points) and the poles. This adds one more that was previously unachievable, so I'm sure there will be customers. You need money and good physical condition (strength & stamina) for the others, mostly just money for this one--though a sense of adventure and risk help too.

> What exactly would be the appeal of this?

You could get to see the Earth from an entirely new, potentially life-changing perspective

https://www.youtube.com/watch?v=fnkHRtpTztc

You seem to have answered your own question.

The ghost stories.

And, so they can play you Queen's Under Pressure as a joke.

If this is commercially successful, SpaceX is gonna make a trillion dollars on Mars trips.