Gravity, which he co-founded in 2004 with his brother Lucas Price.
making a dramatic announcement to his 120-member staff on April 13, inviting NBC News and The New York Times to cover it
The reaction was tsunamic, with 500 million interactions on social media and NBC's video becoming the most shared in network history.
https://www.inc.com/magazine/201511/paul-keegan/does-more-pa...
I'm confused as to how he managed to parlay a tsunamic reaction of 500M social media interactions into a 16yo company whose finances are in need of slashing the CEO's salary to zero.