RFP by "who can tailor their marketing to check all the boxes" is a terrible process and leads to this marketing bloat. RFP would be much more useful if it stuck to "list only things you do your competitors doesnt; what processes come with your product that are much more efficient or innovative compared to your competition; like an sec disclosure what are three true non fluff risks to selecting your product; describe your revenue, user growth, and future ownership expectations." If a company cant answer those seriously, push them until they can, or tell them youll move on.

The important thing is that they establish enough trust to create basis for shifting liability.