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How do you determine the intent of the poster, whether it was a marketing ploy or a genuine plea for advice?

I call it a marketing ploy because "Show HN" carries a strong implication that an existing product is being showcased. This implication is being used to drive click-throughs. This is a beautiful landing page and the author is clearly a very capable designer, is it too much to ask for higher standards of honesty in our precious corner of the web? Any of these titles would have been perfectly fine:

Show HN: Help me build QuickSend

Show HN: QuickSend, an app concept

Or even simply, QuickSend

My apologies if the format isn't correct.

This is in no way a marketing ploy, but a sincere effort to find someone who would be genuinely interested in working on it and to gather feedback. Someone mentioned adding in a email opt-in field for example, which was a great idea.

Again, apologies if it has felt like anything else.

Apologies for being overly harsh. Seeing content tailored to hit the front page on HN is a bit of a sensitive spot, I understand there was no malice in your choice of title. I do love your idea, hope it sees the light of day.

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