- Deliver your message with empathy and context as to why the decision has to be made for the survival of the company.
- Deliver the message in a way that scales. There's almost no point in having a webinar if there's not going to be a discussion anyway.
- Offer assistance to those being laid off to lessen the blow: paid leave, coaching, extended health benefits etc.
- Preface your message with the good stuff (point above) and explain why the company has taken any type of measure to lessen the impact of this sad but unavoidable news.
- Set up a way for ex-employees to keep in touch instead of locking them out completely. Protecting corporate assets is understandable, treating people like disposable trash is not.