I had no idea Roku was born from Netflix, they did a good job at distancing themselves. I think this origin story also speaks to Reid fully understanding what he set out to do with Netflix, which is to stream entertainment over the internet. From the name to this move it seems very clear that's has taken that mission VERY seriously. It is really hard to invest in something so much and when you realize it is wrong viciously distance yourself from it. very few companies rarely pivot from their original mission. The only thing I would have done differently would be to open-source the hardware and Software of the Roku, basically creating a ton of competitors but at the same time pushing the mission of streaming movies further and getting Netflix to more screens. It still worked out regardless