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I want to love this idea, but I struggle to get past the lack of full price when browsing. It says "$48 • 24 months" and expects me to intuit that the product costs $1152.
Or rather, I worry that it expects me not to intuit that. Breaking the absolute price into a series of less frightening numbers to obscure the magnitude of a purchase feels slimy when cell phone carriers use it to trick people into buying new iPhones for "cheap". This seems like the same tactic. Especially since the payback periods vary between paintings, so you can't even compare apples to apples in terms of monthly dollar cost.
It's okay that paintings are expensive. It's less okay to undermine people's ability to reason about the cost of things.