On the contrary. For example, MSFT is currently trading at ~$165. A single MSFT Put option expiring on March 19, 2021, which gives you the right (but not the obligation) to sell 100 shares of MSFT at $165 at any time before expiry currently costs less than $20. So for $20, you can protect your $16,500 asset from a market downturn for a year. Also, options were significantly cheaper before the recent increase in market volatility.