Additionally, they mention that your ID accrues "reputation" on the urbit network, which makes it pretty ballsy to bring up comparisons to Reddit because their system of upvotes and "karma" is one of the major structural failings making their platform unsuitable for free speech (same thing here tbqh famalamalampai). Thus the behavioral problems of modern social media (excessive virtue signalling, witch hunts, shadowbanning) are only amplified by this system, the tyranny of the majority extended into every aspect of your networked computing experience.
Overall I think this is a cool idea for certain applications where it has potential, but they're not pitching it just for those applications, they're pitching it as a technology to replace the entire current internet model with, and that's just not going to happen.