I'm saying this not to be a downer, but to impart that we should all have an eye on solving or mitigating those mundane problems, so we can get on to solving the more fun ones.
In the year 2000 up to maybe 2004, it was definitely a mysterious and sexy place... The absence of good search engines made it mysterious and pornography made it sexy.
In conclusion I believe the real world will always feel more real, and be generally preferred because the digital world will provide less total information to our brains than digital worlds, even with brain machine interfaces.
Neal Stephenson's 2019 book "Fall; or, Dodge in Hell" describes a path forward to the mysterious and sexy place through upload. Upload removes the wetware limitations and provides the most likely candidate for a mysterious and sexy place.
As an aside, I don't think I'd opt for the type of uploading outlined in that novel considering it involves a posthumous destructive scan of the connectome. There wouldn't be any continuity so you'd probably just end up with a copy. The only type of uploading I could see working would be a Ship of Theseus approach where you gradually replace your biological neurons with artificial neurons and even that causes some hesitation.
I'm not so sure about that. Stuxnet, the Shadow Brokers leaks, and who knows what is being sold on the black market; this continuity seems very close to the plot of a cyberpunk novel.