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So it will be free until the competition dies, and then it will be expensive?

Like... everything MSFT and GOOG have ever done?

Great.

When has GOOG made something expensive once the competition died?

I guess for that matter... also when has MSFT? I buy they have, but not aware of any examples of the top of my head.

Um, AdWords.

That's auction driven, not a set price.

Google Maps, translate etc.