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Godwin's law.

How can a normal german word be a nazi slogan?

Because the Nazis co-opted and took over the meaning of the word. If you're interested, look at the Wikipedia article. https://de.wikipedia.org/wiki/L%C3%BCgenpresse#Verwendung_im...

How can "Rassenschande" be a Nazi slogan? How can "Herrenvolk" be a Nazi slogan?

Because it was used as a Nazi slogan.

They are Lügenpresse. Documented over and over again.