It does not involve hormones, but it does involve afaik a very specific feeding regime, both times and content - and the content has no grass.
The resulting milk, as you would expect, is similar to making love in a canoe.
Americans, on the other hand, perfects cheap meat yield. That involves feeding corn to cows, not grass.
A Canadian guy I met once, who grew up on a farm, said their cows were grass fed but a few weeks before slaughter, they would switch the feed to corn, because that way the meat tastes less grassy - making it excellent quality (because grass) and excellent flavor (because no grass). Wouldn’t know myself being vegetarian for a few decades now.