I think the article stops short of saying how we would know enough resources are being put into innovation. And for that, I have no idea either.
I think the article stops short of saying how we would know enough resources are being put into innovation. And for that, I have no idea either.
Mostly they seem to be acquiring smaller companies that have come up with interesting ideas.
Apple, especially, appears to be churning out annual updates on a product line that is not changing at all (I'm not blaming them, they're making more money than god, but still).
And pivoting? I guess Alphabet's "it didn't go viral in the first two years so we're dropping it" strategy could be thought of as pivoting, but not really.
I'd say a company as large as Apple would need to innovate hundreds or thousands of times per year, to be comparable to a small startup, in innovativeness per person.