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I don’t have the answer to this, but giving your own app 5 stars seems totally reasonable and fair. It’s like voting, everyone has one vote, why on earth would you not vote yourself if you’re on the menu?

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I think the small upside (a single 5-star rating contributes very little to app ranking) is outweighed by the potential downsides (it can be a turnoff if the user sees that because it strikes of astroturfing, which seems a hot topic these days; it violates app store guidelines, though there's a close to zero chance of that being enforced).

To me it seems like unnecessary risk for little benefit.

Edit: And product reviews are not the same as voting. :)

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