Juul was sold to a big tobacco firm, cannot recall the name now. But they bought it to rid of it so they sell their new ecig machine.
The distinction you're making is meaningless because it's all the same group of assholes. They decided to play cute tricks with their branding because the general public came to recognize them as assholes. It's no different than the mercenary company 'Blackwater' rebranding itself to 'Academi' after it became notorious.
Wow, I'd totally missed that. Going full 180 from the comically evil-sounding Blackwater to the modern and vaguely nerdy Academi, complete with hipster-friendly spelling variant, sounds like something straight out of a comedy sketch.