It's not like a flimsy plastic sheet. I know the kind of product you're talking about, WhiteyBoard is not that. We just did a bad job of showing the product off in the video (correction; our director and set designers did a poor job)

We've thought about advertising to college students. We did a couple of free promotions at UCLA where we handed out our sticky notes for free, but those are tough sales to track. Students are also a tough demo to reach with marketing. Probably one of the main reasons 99% of our sales still just come from word of mouth. We have a good product and it's cheap.

It's really hard to say how the video has performed for us. It's a main feature of the website therefore hard to put a metric on it.

In terms of virality, it was a failure in our books.