Targeting Amazon just because it's a household brand simply makes an uneven labor playing field - sure, amazon workers might get paid better after your protest, but J J Doe and Sons Glassworkers won't change their ways. Nor will the no-name Ebayers.
However, for me, I realized that
1) I am fortunate enough that saving fractions of my order will not make a material difference to me (the amazon cancellation page informed me that i had saved 140 dollars in shipping using prime over the last year)
2) In the current environment, supporting local and/or smaller businesses is more important to me than saving a day of shipping time, or 10% off my order
3) Even if your alternative retailer is equally unscrupulous to its warehouse employees, for instance, a shipper that uses UPS, which is unionized labor with benefits, as opposed to amazon's own courier service which is contract labor with no benefits, can be a meaningful difference.
For me, the above 3 made me realize that I could do without amazon prime despite being a prime member for 10 plus years. For household staples, I am a costco member, and I feel much better about costco's relationship with their employees than amazons. For other purchases, it makes sense for me to consider local alternatives. And I can always use amazon if I need to, I'll just pay shipping.
Don't let perfect be the enemy of the good. You can push for legislation AND cancel your Amazon Prime. Both are valid strategies for letting your voice be heard.
If an amazon worker gets paid and treated better, then other employers will need to do the same if they want people to choose to work for them.
If there is a purity test, to gauge your alignment with the internal company rules associated with every goods + service you rely on, then there needs to be transparency across the entire world economic landscape.
Why cherry pick? Just because media decided to bring it to your attention?
So you canceled Amazon Prime, everything else in your life was produced by some other entity. Do you go insane because you haven't vetted those sources?
If you want a better reason, it can be as simple as, Amazon is the 13th-biggest corporation in the world by revenue (https://en.wikipedia.org/wiki/List_of_largest_companies_by_r...), and someone simply doesn't want to confer any further advantage to them or support that level of wealth concentration.
It's not cherry-picking unless you know that's the only company being avoided. In my case I've significantly cut my direct reliance on the top 12, quite unintentionally, just by
- not shopping at WalMart
- not living in China
- not owning/driving a car
- not using Apple products, and ironically
- using Amazon
Yep that's right, ordering from Amazon keeps me from being tempted to fall back on numbers 3, 6, 7, 8, 9 and 10 which are all petroleum and car companies. I guess I'm going on the theory that a delivery truck making the rounds to 20 people is more efficient and less damaging than 20 people driving their own cars to various stores. On the other hand, if it's me we're talking about, I would be biking to the store. So already I'm not totally consistent, and I might be further inconsistent tomorrow and decide to boycott Amazon, especially if they don't get their act together on the labor side!
Whether or not you feel it applies specifically to this case, that doesn't make sense to me.
> Why cherry pick?
You have to begin somewhere. You could always ask "Why begin here? Why not elsewhere?". A fine response would be "Why do you care? Where have you started? Oh wait, you haven't, and you aren't even making it clear you intend to. Bye."
Alternatively, "perfect is the enemy of good".