Since then, details were improved, but the overall concept has never felt natural or appealing for me. It always feels like something I have to work against. (And I usually do appreciate reasonable white space, distinctive typography, and clear geometry.)
Can you show me some "absolutely awesome" examples of Flat UI? Our sense of beauty and aesthetics comes from the physical world, which contains gradients, shadows, dimensions and so on. Simple geometric shapes can be elegant, but I haven't seen examples of Flat UI that is awesome as well as doesn't suffer from usability issues.
Is there any software more sophisticated than 'a 3x5 card with a pencil' which uses this user interface paradigm? I think any paradigm, no matter how confusing or clumsy, is sufficient for that case.
Two problems: (1) It takes a real and complex design effort, and (2) it's nearly guaranteed to be at odds with the "clean look" aesthetics.
I think it's the minimalist aesthetics that caused the fad of flat design and unidentifiable controls. It strives to make a page / form visually simple, thus hiding its real richness and the irreducible complexity stemming from it. In a misguided attempt to avoid cognitive overload it turns UIs into impenetrable puzzles.
There is a fundamental tension between "clean and simple" and "rich and comfortable". It's much easier to sell "clean and simple" and pretend that it's "intuitive" and does not take any learning. But once you've bought that, and want the power features, they are either not there at all, or are very well hidden ("have you tried triple-drag this to the right?").
Ideally there would be a switch between "beginner mode" and "pro mode", but there's little incentive form the market, because people are just used to put up with the limitations.