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One wonders what the alternative-history narrative would be if the US had offered to pay the Brits for their soldiers’ snacks? Perhaps the common UK complaint about US soldiers in WWII would have been: overpaid, oversexed, overweight, and over here. :-)

With lend-lease, I can imagine at least some of it was already subsided

In that case, the British charging for donuts was part of the problem too.

Maybe British soldiers being upset was only half of the situation: Maybe American soldiers in turn felt better to have such a benefit over British soldiers?