Engadget are a textbook example of it and quite likely where the entire plan originated.

Their most recent article other than the resignation letter:

http://www.engadget.com/2011/03/12/htc-droid-incredible-2-sm...

- 3 sentence summary gives them a strong chance of hitting their rev per article goals.

- 3 internal links and a shitton of tags to reinforce their SEO

- 1 solitary little external link at the bottom to minimize the SEO juice they leak

If your job involves tagging summaries with "Android 2.2" and "Android2.2" then you're working the Aol Way™, even if it's not official.