Naive question, because I literally don't know the link between CPU instruction stream and GPGPU instruction stream.
But it seems like there would be an opportunity to seize the higher (open) ground at the ISA level, and then force Nvidia to implement its own support for that standard.
With the point of being able to run identical code across CPU / CPU-with-embedded-GPU / CPU + GPU.
Understand we're talking about mind-boggling levels of complexity here, but it feels like the CPU shops ceded the role of graphical ISA to Nvidia & Microsoft (DirectX).