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No doubt this is not an original thought, just tickled me to have an urban dictionary style definition. STARTUP (n.): An invention to funnel investor money from venture capital (VC) to Amazon, Google, and Facebook. Exhaust products are hype, blog posts, and waste heat.

> Exhaust products are hype, Medium posts, and waste heat.

FTFY.

Unless you're a hardware startup, your money goes to payroll, Amazon et al., and rent. The rest should be noise. Depending on if that money is going to marketing or servers, a higher number could even be better because it means the startup has more scale with fewer employees.

I love how your source is hosted on AWS too.