I agree on the education question, but that's going to be a regular pattern in public polls. General public savvy on privacy issues and the power of technology to consolidate information has not kept up with technology. And, TBH, if the situation at hand is actually "Most Americans don't understand the problem well enough to articulate their wants in the context of the issue," that's a scenario where public opinion shouldn't drive policy. A democracy of the uneducated doesn't work.