If you understand what a flywheel is, and I tell you that there is such a thing as a “marketing flywheel”, you’re no closer to understanding what I’m talking about.
A much better physical analogy would be a chain reaction, or something like compounding if you wanted a mathematical one: i.e. anything where the initial investments fuel outsized returns later on.
Clearly a "marketing flywheel" is something which keeps the marketing momentum going between marketing campaigns, reducing the spiking to something more steady... well at least to me :)
https://medium.com/aws-enterprise-collection/your-enterprise...
All these examples seem to stem from a fundamental misunderstanding about what a flywheel is and what it can do. They are primarily for storing and releasing energy; they don’t generate their own momentum. https://en.m.wikipedia.org/wiki/Flywheel
Flywheels aren’t some kind of academics only term. If you’ve ever touched a mechanical fishing rod, you have used a fly wheel.