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I have nothing to add except some commentary describing why or why not certain issue go viral.

https://slatestarcodex.com/2014/12/17/the-toxoplasma-of-rage...

The summary is that controversial issues are the ones that go viral. Not the ones that necessarily deserve to go viral. That is the theory of the post I linked -- I do not make any commentary whatsoever about any individual event.

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Along these lines, CGP Grey's video about Anger Thought Germs is an excellent breakdown of why anger spreads like nothing else:

https://www.youtube.com/watch?v=rE3j_RHkqJc

You combine that behavior with social media, especially Twitter, and the symbiotic relationship with the news media. It's a non-stop anger generation machine. Rapidly iterating on these thoughts, packaging and surfacing the most potent, viral version. Any nuance and context long ago removed.

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